Pay touch

Just came across a hotel in Ibiza that has a very clever digital strategy:

1/ use pay touch that guests sign up to as they check in. Meaning that it is super easy to buy things around the resort as you sign with your fingers

2/ give every guest a wrist band that doubles as your Facebook ID, then use kiosks around the resort so party goers can post quickly and easily to FB.

Love the use of integrated tech to improve the customer experience whilst boosting your social media and average spend!

http://http//www.ushuaiaibiza.com/en/

Nice checkout experience from Howies

Just came across this and thought it was worth a quick blog...

 1/ Nice & engaging email shot from Howies - targeting my penchant for bad taste Christmas jumpers and hoodies

2/ Visit website and browse around - experience is as expected ...

3/ Add items to basket and like the way that the basket is designed - able to see item photo, desc and costs, scroll to see other items in basket

4/ Checkout is well designed with accordion layout but specifically like the predictive postcode look up and order sumary on right hand side of screen.

It's been a while...

Dear Blog, I'm sorry that it has been a while since I last wrote on you. I hope that you will understand that the last year has been mental - new house, new job, new baby and all the time still running The Yard Creative. I promise that I won't leave you unloved for so long in the future. Cheers me dears, Sian xxx