Nice 'New' feature

LOVEfilm really let me down the first time I attempted to register, however persevering reigned and the result - quite a nice site that makes it easy to manage your personal film preferences. 

I think the 'New' feature works well and is in a great location.  I also feel that the priority list is simple and effective.

Well done LOVEfilm, next thing to sort out is the page refresh when adding a film to your personal list and also the search / browse facilities.