Nice checkout experience from Howies

Just came across this and thought it was worth a quick blog...

 1/ Nice & engaging email shot from Howies - targeting my penchant for bad taste Christmas jumpers and hoodies

2/ Visit website and browse around - experience is as expected ...

3/ Add items to basket and like the way that the basket is designed - able to see item photo, desc and costs, scroll to see other items in basket

4/ Checkout is well designed with accordion layout but specifically like the predictive postcode look up and order sumary on right hand side of screen.

customer experience is everywhere

When at a shin-dig just the other week about 7 people, other than myself, were talking the talk about the importance of designing good customer experiences.

Admittedly, approximately 99% of the people at the party were in the creative industry in one way or another but I was still quite surprised to hear these golden words on so many lips.  I have been an advocate of designing customer experiences for over 8 years and I have not encountered a similar scenario - is customer experience becoming the buzz word?

I take some heart in this as it makes my quest easier if customer experience design becomes main stream - take The Yard Creative for instance, a young and fun commercial interior design agency - their USP is all about designing with customers in mind. A great way to make your business stand out from the rest.