Loving the use of augmented reality in the new 2013 IKEA catalog. Check out the experience you can get with the catalog and a mobile device. It pushes the possibilities of the content published and the different ways to communicate to a whole new level....
Some key info on how this will work:
The IKEA Catalog App will be made available on July 31st for tablets
and smartphones, and users simply download the app, turn it on, and scan
select pages of the catalog. Scanning will unveil interactive
experiences, additional photos, stories, other inspiration, and it will
unlock films that cannot be seen without the app.
“One of the catalog’s new main features is an accompanying (soon to
launch) visual recognition app that will bring its pages, and the
offerings within, to life in the form of inspirational videos, designer
stories, ‘x-ray’ vision that peeks inside furniture, and more.”
Andreas Dahlqvist, Vice
Chairman of ad agency McCann New York
Amazing! I can't wait to shop IKEA.. I guess that's the reaction that they were looking for!
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