my digital life

://ionz.com.br/ to get your own personalised infographic. One thing I hope is that my life really isn't that simple to interpret!


Great example of a personalised info graphic. Check out http

online and in-store

Over the past 5-8 years the trend has been for companies to move services online in order to reduce costs streamline business processes and attract wider audiences. Is it time that online and in-store met in the middle of the road?

Moneysupermarket.com may have started this movement with their interactive shop window on Oxford Street at Christmas time. The window allowed shoppers to quickly and easily compare prices between stores whilst shopping.

With a little bit of creative thinking there could be bundles of opportunities for online services to appear on the high street:

• Design, save, share and compare your own bathroom/kitchen/living room within the furniture department of a department store
• Use mash-up technology to find products and stock counts when in-store
• Save gondola space in entertainment stores by using the online catalogue to browse music before buying the physical products
• Make more of the valuable space taken up by fitting rooms and reduce the annoying fitting room queues by using photo sharing sites to try on clothes and makeup

Both Tesco and Argos do a good job of blending their online experience with in-store due to their ‘order online and pick up in-store’ offering… but there is still the opportunity to take retail to the next ‘interactive’ level.

Blending desktop and online

Loving the way that some interactions and widgets are coming into the mainstream making the everyday use of the web much more similar to the desktop experience.

Take a look at www.macwarehouse.co.uk this site manages to provide a good experience whilst making a play upon quite a lot of features that you would expect to find on a Mac computer.

Widgets are widely available but I quite like the Yahoo library.

Every tiny detail counts

"The devil is in the detail" is one rule that I always abide by - dark? Perhaps....

I think it is incredibly important to make sure that every tiny detail is considered when designing a solution, else you could end up with a solution that looks lovely but when you get down to using has silly idiosyncrasies that have just been overlooked.

Now put your user hat on: you are a busy business person and you have lots of important tasks that need your attention.  One of your many tasks for the next hour is to enter you company details in to a service directory.  There are 25 people in your company.  See how long and hard you have to think before you can choose the correct company size from the drop down (see image below)?

what is Contagious?

what is Contagious?

...a website that is definitely worth a visit if you are interested in ideas, trends and innovations in marketing.

Contagious is a multi-channel publication that focuses on how technology can revolutionise brands.