GO APE is GREAT

The booking funnel on the Go Ape website is pretty good. I think that the parallax scroll to step customers through certain forms during the booking and checkout process is really nice, feels very slick. Also, found the clever use of AJAX widgets helpful.

Often it is the confirmation page, once the process is complete, that gets forgotten and is generally quite poor in terms of UX and engaging content. However I really liked the Go Ape confirmation page - it provides a really simple but eye catching agenda followed by lots of interesting information and handy hints about the site that you have just booked. Well done Go Ape digital team, good work.

There are some jitters on there like the error messaging could be a little more bold / helpful and the location of gift voucher redeem is hard to find... but those things are easy to fix...

Oldie but a goodie

Just found this on my machine under 'Blog this', so I'm following my own instructions!

This was the BBC election site for the 2010 General Election - things I thought were worth blogging about:
- user generated video content
- interaction of the video content
- visual display of the video content

Very nice ineed! have a look and a play at: http://news.bbc.co.uk/1/hi/uk_politics/election_2010/8602143.stm

my digital life

://ionz.com.br/ to get your own personalised infographic. One thing I hope is that my life really isn't that simple to interpret!


Great example of a personalised info graphic. Check out http

I don't care how it works!!

Ok, so not a title that reflects my passion for interaction design but I thought I'd open up with a thought that I have been harbouring for a while now.

Have you ever seen the early Mercedes Gullwing? The entire car is gorgeous and the dashboard is so beautifully crafted that it's no wonder that you just want to touch it. I have a sneaking suspicion, that if you're ever lucky enough to get to sit in one of these cars that the first thing you will do is drool and the second is reach out and touch one of the many tempting dials, switches or buttons!




Why? Well I can't scientifically explain it but there is definitley a correlation between stuff that looks beautiful and tactile and stuff that you just want to touch...

So how does this relate to online? I believe that websites can be analysed to the n'th degree to optimise traffic and user journeys but there will always be a degree of animal attraction. Perhaps if the site is beautifully crafted users may enjoy discovering the functionality over having an interface with everything explained.

Photo from sherlock77 on Flickr